All solutions
Luxury & fashion
Watches & Jewelry
An unforgeable identity for every timepiece and precious object, from the workshop to the second-hand market.
QR + NFCDPP
The challenge
Fine watches and high jewelry are among the most counterfeited goods, with sophisticated replicas and falsified certificates undermining buyer confidence. Paper warranty cards and grading reports are easily forged, swapped, or lost, while a fast-growing resale market exposes brands to grey-market diversion and provenance disputes. Buyers expect documented authenticity, full ownership history, and proof of ethical material sourcing before they commit.
The SealTrust answer
SealTrust binds each piece to a tamper-evident cryptographic identity, anchored on-chain so authenticity and provenance can be verified instantly by anyone, anywhere. Ownership transfers, service interventions, and resale events are recorded across the product lifecycle, giving every subsequent owner a continuous, trusted history. A linked Digital Product Passport carries material origin, hallmarks, and certification under the brand's control.
What you get
1
Instant, certificate-free authentication for buyers, boutiques, and resale platforms
2
Secure ownership transfer and a verifiable service and resale history that protects residual value
3
Provable origin of gold, diamonds, and gemstones to counter grey-market and provenance fraud
QR or NFC for this vertical
Recommended method: QR + NFC
NFC is recommended: a cryptographic NTAG chip enables tap-to-verify authentication and tamper-evidence suited to high-value, long-lived pieces, with a QR fallback for catalog and resale listings.
Where it goes on the product
Embedded in the clasp, case back, or buckle for watches, and in the jewelry box or a discreet tag for rings, necklaces, and bracelets.
The Digital Product Passport for this vertical
A Digital Product Passport documents precious-material origin, hallmarks, repairs, and chain of ownership, supporting responsible-sourcing expectations and the EU ESPR framework for durable, high-value goods.
Understand the Digital Product PassportFrequently asked questions
QR code or NFC for watches & jewelry?
NFC is recommended: a cryptographic NTAG chip enables tap-to-verify authentication and tamper-evidence suited to high-value, long-lived pieces, with a QR fallback for catalog and resale listings. Embedded in the clasp, case back, or buckle for watches, and in the jewelry box or a discreet tag for rings, necklaces, and bracelets.
Does the Digital Product Passport concern this category?
A Digital Product Passport documents precious-material origin, hallmarks, repairs, and chain of ownership, supporting responsible-sourcing expectations and the EU ESPR framework for durable, high-value goods.
How does SealTrust prove authenticity in this vertical?
SealTrust binds each piece to a tamper-evident cryptographic identity, anchored on-chain so authenticity and provenance can be verified instantly by anyone, anywhere. Ownership transfers, service interventions, and resale events are recorded across the product lifecycle, giving every subsequent owner a continuous, trusted history. A linked Digital Product Passport carries material origin, hallmarks, and certification under the brand's control.
See the platform on your own products, or start with a five-minute self-assessment.