All solutions
Luxury & fashion
Sneakers & streetwear
Authenticate every drop, from the factory line to the resale floor.
QR + NFCDPP
The challenge
Limited drops and hype releases fuel one of the most sophisticated counterfeit markets, with replicas now matching stitching, boxes and even authentication cards. Resale platforms and grey-market sellers compound the problem: a single pair can change hands several times, and buyers paying a premium have no reliable way to confirm the item is the one that left the factory. Brands also face return fraud, where genuine pairs are swapped for fakes before refund.
The SealTrust answer
SealTrust assigns each pair a unique cryptographic identity at production, anchored on-chain so its history is publicly verifiable and cannot be back-dated. Every authentication scan is verifiable by the buyer, and ownership history is recorded across the full lifecycle, including legitimate resale and transfer. The result is a trust layer that follows the product from the factory line through every resale.
What you get
1
Tamper-evident proof of authenticity verifiable by any buyer in seconds
2
Ownership and resale history that cuts return fraud, and an alert when a pair is scanned outside the countries the brand authorises
3
Direct post-sale channel to engage owners across drops and resale
The forensic layer
A convincing fake can copy a label. Copying the chip's cryptographic behaviour, and fooling the scan-pattern analysis behind it, is another matter.
- Clone detection: when the same identity appears in two distant places at once, when a scan counter rolls backwards, or when a previous code is replayed, the system flags it.
- Live trust score: every scan feeds a rule-based trust signal, so suspicious activity surfaces instead of slipping through.
- Grey-market alerts: the brand lists the countries where it distributes, for the whole brand or per model. A verified chip scan, a signed QR check or a sale declared by a store outside them raises an alert in its console, once per item and country in 24 hours, with a status to follow up. Opening a passport from a printed code or a shared link does not raise one.
- Protected transfers: ownership changes require OTP/TOTP confirmation. A stolen session is not enough to move a product.
QR or NFC for this vertical
Recommended method: QR + NFC
NFC for premium and hype models where tamper-evidence and resale trust justify the cost; QR for high-volume mainline ranges.
Where it goes on the product
A cryptographic NFC tag in the tongue or insole, or a QR code printed on the inner tongue label or care tag.
The Digital Product Passport for this vertical
Footwear is a textile-adjacent category under the EU ESPR, which lists textiles among its priority product groups for the Digital Product Passport. SealTrust delivers a structured, machine-readable DPP carrying materials, manufacturing origin, care and end-of-life data linked to each pair's unique identity.
Understand the Digital Product PassportRegulatory milestones
ESPR delegated act: textiles & apparel
Expected: act not publishedDeadline : Under Article 4(4) of the ESPR, the act applies, as a rule, no earlier than 18 months after it enters into force: DPP obligation around mid-2029 at the earliest.
The expected shape: fibre composition, recycled content share, durability and care information, repairability, substances of concern, recyclability and end-of-life guidance, and traceability of the main production steps. Structuring composition, origin and supplier data per SKU now turns the future deadline into a mapping exercise rather than a rebuild.
Statuses and dates come from our regulation radar: real texts only, flagged as indicative when they are.
See the full regulation radarFrequently asked questions
QR code or NFC for sneakers & streetwear?
NFC for premium and hype models where tamper-evidence and resale trust justify the cost; QR for high-volume mainline ranges. A cryptographic NFC tag in the tongue or insole, or a QR code printed on the inner tongue label or care tag.
Does the Digital Product Passport concern this category?
Footwear is a textile-adjacent category under the EU ESPR, which lists textiles among its priority product groups for the Digital Product Passport. SealTrust delivers a structured, machine-readable DPP carrying materials, manufacturing origin, care and end-of-life data linked to each pair's unique identity.
How does SealTrust prove authenticity in this vertical?
SealTrust assigns each pair a unique cryptographic identity at production, anchored on-chain so its history is publicly verifiable and cannot be back-dated. Every authentication scan is verifiable by the buyer, and ownership history is recorded across the full lifecycle, including legitimate resale and transfer. The result is a trust layer that follows the product from the factory line through every resale.
What is the real regulatory deadline?
Not yet published. The Commission plans to adopt the delegated act in the fourth quarter of 2027 and says this timeline may evolve; until it is adopted, there is no binding textile DPP obligation. Under Article 4(4) of the ESPR, the act applies, as a rule, no earlier than 18 months after it enters into force: DPP obligation around mid-2029 at the earliest.
See the platform on your own products, or start with a five-minute self-assessment.